UI / UX Design
LEGACY MEMORIAL WEBSITES
A new memorial page experience designed to complement obituaries, replacing cluttered, ad-driven layouts with a space focused on memories, photos, and authentic storytelling.
Year :
2024
Industry :
Tech
Client :
Legacy.com
Project Duration :
3-6 Months
Problem :
The company’s core product was online obituaries, but these pages were cluttered with affiliate branding and ads, which distracted from the person being remembered. This reduced engagement and limited opportunities for authentic user participation. We needed a new product that would:
Create a page free of ads and affiliate branding.
Provide a better place to share stories, photos, and biographical details.
Encourage user-generated content that could indirectly drive traffic and revenue.
Solution :
I designed a new memory wall experience focused on storytelling and interaction. Key features included:
A toolbar for showing support, prioritizing memory sharing while still including revenue-generating actions.
Reactions and prompts to encourage lightweight engagement and contributions.
Seamless obituary ↔ memorial navigation via a toggle in the toolbar.
The result was a product concept that shifted focus from transactional obituaries to deeper, more meaningful participation.
CHALLENGES :
Balancing user needs with business goals — ensuring revenue actions were present without overwhelming the memorial experience.
Designing for sensitive, emotional contexts where tone and usability mattered deeply.
Building a brand-new product vision within the constraints of an established obituary platform.
Summary :
Although the memorial page was not fully launched due to organizational changes, it established a new product direction for user-centered memorial experiences. The project introduced new interaction patterns (reactions, “show support” toolbar) that influenced other initiatives and pushed the company’s design system toward more modern, empathetic experiences.
More Projects
UI / UX Design
LEGACY MEMORIAL WEBSITES
A new memorial page experience designed to complement obituaries, replacing cluttered, ad-driven layouts with a space focused on memories, photos, and authentic storytelling.
Year :
2024
Industry :
Tech
Client :
Legacy.com
Project Duration :
3-6 Months
Problem :
The company’s core product was online obituaries, but these pages were cluttered with affiliate branding and ads, which distracted from the person being remembered. This reduced engagement and limited opportunities for authentic user participation. We needed a new product that would:
Create a page free of ads and affiliate branding.
Provide a better place to share stories, photos, and biographical details.
Encourage user-generated content that could indirectly drive traffic and revenue.
Solution :
I designed a new memory wall experience focused on storytelling and interaction. Key features included:
A toolbar for showing support, prioritizing memory sharing while still including revenue-generating actions.
Reactions and prompts to encourage lightweight engagement and contributions.
Seamless obituary ↔ memorial navigation via a toggle in the toolbar.
The result was a product concept that shifted focus from transactional obituaries to deeper, more meaningful participation.
CHALLENGES :
Balancing user needs with business goals — ensuring revenue actions were present without overwhelming the memorial experience.
Designing for sensitive, emotional contexts where tone and usability mattered deeply.
Building a brand-new product vision within the constraints of an established obituary platform.
Summary :
Although the memorial page was not fully launched due to organizational changes, it established a new product direction for user-centered memorial experiences. The project introduced new interaction patterns (reactions, “show support” toolbar) that influenced other initiatives and pushed the company’s design system toward more modern, empathetic experiences.
More Projects
UI / UX Design
LEGACY MEMORIAL WEBSITES
A new memorial page experience designed to complement obituaries, replacing cluttered, ad-driven layouts with a space focused on memories, photos, and authentic storytelling.
Year :
2024
Industry :
Tech
Client :
Legacy.com
Project Duration :
3-6 Months
Problem :
The company’s core product was online obituaries, but these pages were cluttered with affiliate branding and ads, which distracted from the person being remembered. This reduced engagement and limited opportunities for authentic user participation. We needed a new product that would:
Create a page free of ads and affiliate branding.
Provide a better place to share stories, photos, and biographical details.
Encourage user-generated content that could indirectly drive traffic and revenue.
Solution :
I designed a new memory wall experience focused on storytelling and interaction. Key features included:
A toolbar for showing support, prioritizing memory sharing while still including revenue-generating actions.
Reactions and prompts to encourage lightweight engagement and contributions.
Seamless obituary ↔ memorial navigation via a toggle in the toolbar.
The result was a product concept that shifted focus from transactional obituaries to deeper, more meaningful participation.
CHALLENGES :
Balancing user needs with business goals — ensuring revenue actions were present without overwhelming the memorial experience.
Designing for sensitive, emotional contexts where tone and usability mattered deeply.
Building a brand-new product vision within the constraints of an established obituary platform.
Summary :
Although the memorial page was not fully launched due to organizational changes, it established a new product direction for user-centered memorial experiences. The project introduced new interaction patterns (reactions, “show support” toolbar) that influenced other initiatives and pushed the company’s design system toward more modern, empathetic experiences.